In-depth market survey of China's electroacoustic industry in 2024: development background, industrial chain and market size

Electroacoustic products were first used in the military and communications fields, mainly for intelligence dissemination and information exchange, after the emergence of portable playback devices such as Walkman, electroacoustic products gradually became popular, but were still limited to the basic function of "making sound", with the prosperity of the audio-visual entertainment industry, electroacoustic products have continued to improve in appearance, sound quality, etc. After the popularization of smart phones, people's demand for portable electroacoustic products has gradually diversified. Electroacoustic products are no longer limited to information communication and music appreciation. Electroacoustic products with functions such as sports waterproofing, heart rate monitoring, and noise reduction are emerging in an endless stream.

The upstream of the electroacoustic industry mainly includes industrial design, electronic components (chips, circuit boards, capacitors, resistors, batteries, etc.), structural parts and packaging materials (plastic parts, hardware, earmuffs, packaging materials, etc.). Electroacoustic manufacturers mainly provide complete machine and parts manufacturing services to terminal brand owners through ODM and OEM models. Electroacoustic products have been widely used in various fields, including homes, cars, music production, conferences, exhibitions, shopping malls, schools, hospitals and other public places.

Benefiting from the comparative advantages of global division of labor and the attractiveness of China's vast consumer market, Chinese consumer electronics companies have been continuously improving their competitiveness while taking over international industrial and technological transfers for many years, and have gradually mastered the manufacturing process of TWS headphones, which involves a large number of precision assembly processes and testing procedures and other major production technologies. The product quality, technical level and production capacity are basically kept in sync with international leading companies. At present, my country has become the largest headphone production country and consumer market. According to statistics, the output value of my country's headphones in 2023 will be approximately 158.7 billion yuan. 

In recent years, as the Bluetooth connection of TWS headsets has become increasingly stable, the low latency problem has been solved, and functions such as active noise reduction and call noise reduction have been promoted, the market's acceptance of TWS headsets has continued to increase, and the industry has entered a stage of explosive growth. According to data, global TWS headset shipments reached a peak in recent years in 2021, with annual shipments reaching 510 million units, of which my country's TWS headset shipments reached 80 million units. In 2023, global TWS headset shipments will reach 308 million units.

Earphones are a pair of conversion units that receive electrical signals from a media player or receiver and convert them into audible sound waves using speakers close to the ears. In recent years, as consumers demand better sound quality, more energy-saving, more convenient, smarter, and more beautiful earphones, wired earphones, wireless earphones, and TWS earphones have been expanded, with the addition of noise reduction, voice interaction, waterproof and dustproof functions.

At present, the technology of wireless headsets, such as Bluetooth, chips, sensors, and software algorithms, has gradually matured, in terms of ecology, wireless transmission between devices has become the mainstream, and has also become an important input for voice and physiological information, in terms of application scenarios, the growth in demand for online office and learning, gaming and e-sports, and the craze of the "metaverse" continue to promote the sustainable development of the wireless headset industry. Data shows that from 2013 to 2023, the annual output value of wireless headset products in my country will increase from 7.839 billion yuan to 95.289 billion yuan, with an average annual compound growth rate of 28.37%.